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Bill Carter


I’m a SportsBusiness Journal Forty Under 40 Award winner and teach NIL in College Sports at the University of Vermont’s Grossman School of Business. Through my consulting practice at Student-Athlete Insights, I advise brands, agencies, and sports organizations, as well as provide on-demand NIL courses for parents, student-athletes, coaches & administrators.

Nov. 14, 2022

How to Win in the Business of Sports with Bill Carter

Name, Image, and Likeness is a legal term that describes a person's "right of publicity." It includes their capacity to make mone…

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